Marta Martinez - SVP, Operations & Business Development
Chief Executive Officer
In 2007, Joe founded MediaMath to create the new discipline of media trading. After a decade representing buyers in online marketing – top-tier agencies and Fortune 500 marketers such as AOL, American Express, IAC, Verizon and Vonage – Joe saw the need to reshape the landscape by integrating technology, data, analytics, and marketing best practice into a singular media buying platform (named, appropriately enough, TerminalOne™).
A successful serial entrepreneur, Joe was more recently the founder, President and Chairman of Poindexter Systems / [x+1], a pure-play marketing optimization company. [x+1] was named one of Inc.’s Top 500 Fastest Growing Companies in 2006 prior to his departure to found MediaMath.
His first career was as an investment banker, which may appear quaint and archaic in five years, but provided an excellent grounding in quantitative analysis and market dynamics.
He continues as an active investor in technology, real estate, and film as a managing director of Porcellian Capital, LLC, a seed and Series A stage investment fund.
Joe is surprisingly proud of his Patent 20020188508, an “Online System and Method for Dynamic Segmentation and Content Presentation”, and his speaking and writing engagements with the DMA, ad:tech, Mediapost, ClickZ, AdMap, and others.
Joe graduated from Harvard University with an BA in English and was a Teaching Fellow in cosmology, set theory, and the history of science. He lives in New York City with his wife, Daria, and their children Dune and Jack, born on the summer and winter solstices respectively.
Ari Buchalter
Chief Operating Officer
Ari oversees MediaMath's Client Services, Yield Management, and Media Operations, all aimed at delivering exceptional results to our clients via our proprietary TerminalOne™ platform and media trading expertise. Ari brings a unique combination of business leadership, strategic vision, deep and practical marketing knowledge, and quantitative expertise.
Previously, Ari was a Senior Partner at Rosetta Marketing and head of their Digital Media & Technology practice, leading major marketing program implementations at Fortune 500 clients in the Telecom, Media, and Technology sectors. Prior to that, he was an Associate Principal at McKinsey & Company in their Global Media & Entertainment Practice, focusing primarily on Marketing Strategy, Marketing Analytics, and Program Design, and was also a founding member of McKinsey’s Innovation Practice.
Ari’s passion for all things analytic (including the design of MediaMath’s proprietary bid optimization algorithms) comes from his first career in Theoretical Astrophysics. Ari was a postdoctoral Fellow in Theoretical Astrophysics at Caltech, having received a PhD in Astrophysics from Columbia, and a Bachelor of Science in Physics from Stanford. While at Caltech, Ari founded and managed a small quantitative hedge fund focused on algorithmic derivatives trading strategies, before making the leap from the ivory tower.
When not being freakishly smart around a conference room table, Ari is solidly capable around a poker table, and you might occasionally catch him at the 150-300 Omaha hi-lo game at the Borgata.
Roland Cozzolino
Chief Technology Officer
Roland oversees the architecture and development for MediaMath's TerminalOne™ platform. With over a decade of experience in enterprise level software design, end-user windows applications, and web-based systems, he brings a tremendous depth of technical knowledge to the MediaMath team.
Roland's initial foray into the business world started in the Marketing Research sector, where he was surprised to find use for a degree in mathematics (BA Washington University, Saint Louis). This stint was short-lived, as he realized he wanted to write code, something he had done since childhood on an Apple II.
During the internet boom, he ran engineering for Tempest Software, building low-level messaging systems, and for WhenU as VP of Engineering, where he developed the first behavioral targeting and content contextualization engine. For the past several years he ran his own consulting and development firm, working with a large list of fortune 500 clients, developing code ranging from quantitative algorithms for financial trading, secure instant messaging solutions, compliance systems, digital rights management, to web applications too numerous to name. He is the rare technologist who understands the end to which code is the means.
His passion of technology and art exposed him to over 25 programming languages, 3D modeling, video post production, and sound engineering. He even found the opportunity to compose a score for a nationally televised commercial. Its safe to say he strives to continuously learn anything he can and add a layer of creativity not often found within the development community.
When time permits he still likes to trade equities, build furniture and play music ... and even fire up a chainsaw now and again. Most importantly, he always makes time for his wife and 3 boys. As he sees it, he's just 2 skaters away from a hockey team.
Jeannie Mun
Chief Financial Officer
As the CFO, Jeannie manages all financial operations, corporate development and administrative functions at MediaMath. She is focused on driving operational improvements to meet the company's strategic business objectives. Jeannie brings extensive financial management, capital raising and M&A experience in the media technology sector to the company.
Prior to MediaMath, Jeannie oversaw finance, operations and strategy for Operative, a leading online advertising solutions provider. As Operative's VP of Finance & Strategy, she secured an equity investment round and helped build the company from start-up mode to over 200 employees. Jeannie also specialized in mergers & acquisitions for The Jordan, Edmiston Group (JEGI), an investment bank for the media and technology industry, where she executed transactions in the online media sector and managed investments for the firm's venture capital fund. Prior to JEGI, she was the Director of Strategy & Operations at Atlantic Media Group, publisher of the Atlantic Monthly and National Journal, and a consultant for Deloitte Consulting.
Jeannie holds an M.B.A. from Harvard Business School and a B.A. from UCLA.
When she's not playing around with financial models, Jeannie spends her time pondering how her love of magazines propelled her into the world of advertising technology or perhaps more interestingly, planning her next backpacking trip.
Anthony Katsur
General Manager, Platform
Anthony leads all aspects of MediaMath’s TerminalOne™ platform, based on over 16 years’ experience building digital media and content delivery solutions — most notably at DoubleClick where he managed all levels of the engineering division, created and managed its real-time ad serving infrastructure, and directed the software development process for enterprise software applications.
In addition to DoubleClick, Anthony has been COO of Panther Express — the next generation content delivery network created by DoubleClick’s Kevin Ryan and Dwight Merriman, CTO of The Travel Ad Network — where he streamlined network management processes and architected data platform improvements, and COO of Heavy.com — where he oversaw all daily operations and launched their Husky Media video monetization platform.
Anthony attended the State University of New York, Albany and participated in the 3-2 program at Rensselaer Polytechnic Institute where he studied biochemistry and criminal justice.
He is a self-professed gym rat and spends every night engaged in the Sisyphean task of lifting heavy things only to put them back down again. When not exercising, Anthony is usually planning his next backpacking trip or pining over his misfortune as a diehard Mets fan.
Marta Martinez
SVP, Operations & Business Development
Marta Martinez is an industry veteran who brings a wealth of experience in the interactive advertising space and a recognized perspective on industry innovation.
At MediaMath, Marta focuses on helping media and data partners activate and monetize their assets via the company’s TerminalOne™ platform – making them accessible to the dozens of agencies that have adopted the platform to power their media trading efforts. These activities are key to MediaMath’s continued ability to deliver greater global scale than any other platform, and support current campaigns across every major market in the world.
Marta’s group has enabled MediaMath to achieve unparalleled scale and provide clients with a single point of access to more than 13 billion impressions per day, 15 third party data sources, and over 450 million global unique users.
Marta joined MediaMath from Havas Digital, where she served as global SVP Partnerships and Product Development. In this role, Marta led management teams on identifying and implementing strategic partnerships, organic investments, and acquisitions.
Prior to Havas, Marta was an Associate VP at Marchfirst in their Media, Entertainment and Technology practice, and a management consultant with Cluster Consulting where she led numerous engagements in the media, publishing and telecom industries across Europe.
Marta earned an MBA from NYU’s Stern School of Business, and is a graduate of Barcelona’s ESADE with a degree in international marketing management.
Tom Craig
VP, Information Strategy
Tom joins MediaMath with over 17 years of experience in information-based marketing across online, media and telecom industries. Throughout his career, Tom has built organizations that leverage technology, data and analytics to optimize marketing spend.
Prior to joining MediaMath, Tom led the Global Marketing Solutions organization at AOL LLC, where he was responsible for corporate marketing platforms, AOL data products development and the marketing information strategy. While there, he managed a $45 MM budget that included the extensive internal and external platform development with companies such as DoubleClick, Epsilon Digital and Experian. Tom brings deep experience and relationships with the top data providers in the industry including Epsilon, Experian, Acxiom and Claritas. He has always been actively involved in establishing data usage policy and ensuring consumer advocacy at each of his companies, specifically helping shape the privacy policy at AOL. Tom currently sits on the IAB Public Policy Council.
Tom earned his BBA in Computer Information Systems from James Madison University.
In addition to delighting clients with wildly successful display campaigns, Tom can often be found on his favorite running trail or coaching youth sports on fields and courts throughout the Northern Virginia area. Tom's Father was recently heard saying, "Ever since he was a young boy, Tom has had a passion for running, the Redskins and optimizing media spend for large corporate brands."
Rick Greenberg
VP, Account
Rick helps lead MediaMath’s sales and account efforts, and partners with clients to deliver maximum media performance and business impact.
With 16 years experience across brand management, direct response marketing services and in-depth marketing consulting, Rick brings a broad understanding of the marketing landscape and deep experience helping companies drive rapid and meaningful improvements to business results.
Prior to joining MediaMath, Rick was a Partner at Rosetta, the largest independent interactive agency in the U.S., where he helped clients in the financial services, telecommunications and travel sectors improve their direct and digital marketing approaches to realize 20-100% ROI improvements.
Before Rosetta, Rick spent five years in brand management at Procter & Gamble and Unilever, and over six years in senior marketing services roles at such companies as Cordiant Communications Group and Madison Direct Marketing – where he helped clients develop and implement direct mail and interactive marketing solutions.
Rick graduated from Penn with a BA in history, and lives in New York City with his wife and daughter. He frequently insists on cooking lavish meals for friends, and is thinking of adopting a dog so there’s always at least one guest on hand who enjoys the food.
Mark Mannino
VP, Supply & Data
Mark leads MediaMath's revenue and business development efforts, focusing on sales strategy and planning, managing MediaMath’s exchange, publisher and data supplier relationships, and evangelizing exchanges and biddable media to networks and publishers.
Mark has extensive experience in online media, having led revenue at WhenU from 2002 through 2006 and grown the business to $50M in gross revenue. Immediately prior to joining MediaMath, Mark was VP of Operations at Motionbox, a personal video service, where he launched a successful online marketing program, and designed and built a marketing intelligence platform. He also played a critical role in raising a B-round of funding from top-tier VC firms including Canaan Partners and Constellation Ventures.
Prior to seeing the light and getting in on this whole Internet thing, Mark had a traditional business background as a strategy consultant for Bain & Company and a CPA for Deloitte & Touche. Mark has an MBA from The Wharton School of the University of Pennsylvania with a concentration in Entrepreneurial Management, and a BS in Accounting from Villanova University (Go Cats!).
Mark is the quintessential New Yorker -- big Italian family from Staten Island, lifelong Yankees / Jets / Knicks fan, and can take you to the best pizza place in New York (thus, the world) if you're willing to take the ferry. He currently spends most of his free time with his wife Tisha and 2 year-old daughter Zoe. Now that he's checked off the 'wife' and 'kid' boxes on the list, his primary goal in life is to finally win the fantasy football league he has been in since 1997 with fellow Wharton grads (this could be the year!).
Paul Mason
VP, Product
Paul leads the functionality design of MediaMath’s cross-exchange buying platform, TerminalOne™. After running the Implementation and Yield teams from the inception of MediaMath, Paul is leveraging his intimate knowledge of how exchanges behave and its impact on ad serving and performance monitoring.
Paul has a rare blend of expertise in understanding the detailed fundamentals of advertising technology, the real business need behind a request and marketing analytics -- all of which provides the client and team with inventive solutions. Through this awareness, he absorbs the evolving product needs of the client and the internal Account, Implementation, Reporting and Yield teams.
Previously, Paul oversaw yield management of remnant inventory for social networking company Interactive One. And as an early member of the [x+1] team, he earned his stripes moving from implementation and analytics to account management, then to selling and operating the company’s first international foray (in Japan). He also founded the Media+1 division.
Paul came to New York City by way of a bachelor’s degree in economics from Columbia University and now prefers to live in Brooklyn. After a culture-widening journey living in Ireland, Australia and Japan, and traveling heavily throughout Asia, Paul is now resigned to exploring hard-to-find taco stands, endless scrolling of Google Maps and augmenting ‘business as usual’ with sarcasm. This is best summed up by an unnamed source with plenty of experience to draw from, “Paul adds color to every conversation he's in with his deep worldly knowledge, industry experience and sharp, biting, often painful sarcasm.”
David Reed
VP, Client Services & Integration
Dave Reed, VP of Client Services & Integration, oversees platform professional services, client and partner integration, technical account management and sales engineering.
Prior to joining MediaMath, Dave was founder and president of Xonos, Inc., a software development firm specializing in eCommerce and web applications. He architected and developed systems and processes to optimize business operations for clients such as Motorola, U.S. Department of Veterans Affairs, AT&T and the NFL. He has developed platforms for product customization, just in time production, business intelligence, and marketing databases, while building and managing onshore and offshore teams.
Previous to Xonos, Dave worked at Environmental Capital LLC, a public finance advisory firm, where he worked first as an associate and then as a vice president. During his time there, he developed systems to structure and value complex revenue-backed issuances. Before Environmental Capital, Dave worked at the technology consulting firm Enterface, where he was a lead developer on a maritime navigational aid that incorporated Satellite, LORAN and NOAA chart data to provide highly accurate, real time data. Dave also worked at the Department of Energy Field Office in Philadelphia as a programmer and assistant systems engineer.
Dave holds a B.A. in Comparative Literature from Yale University, where he also rowed crew.
Dave plays a mean guitar and still hopes to one day get the band (Dear Heavy) back together. He also hopes one day to cook the perfect cassoulet and see the Eagles win the Superbowl. He isn't holding his breath for either of them.
Erich Wasserman
VP, Account
Erich leads MediaMath’s sales and account teams. In this role, Erich educates new clients about advertising exchanges and about how MediaMath provides big returns through our proprietary bid management solutions. Erich works with clients to craft custom programs that drive their business goals. He then leads an account team devoted to quickly growing our clients' return on investment.
Erich earned a BA degree with concentrations in political science, philosophy and classical piano from the University of Virginia.
After UVA, Erich worked at the Foundation for Individual Rights in Education, a national civil liberties organization based in Philadelphia, as director of development and then as executive director. Erich then went on to co-found Hope For Vision, an organization devoted to finding treatments and cures for blinding eye diseases.
Erich then leveraged his knowledge of constitutional rights and nonprofit fundraising to fuel his career in online advertising technology. This proved to be about as easy as it sounds. Prior to founding MediaMath, Erich was executive director of media solutions at [x+1], where he worked with a team of entrepreneurs to found a new and lucrative arm of the company, Media+1, which still thrives today.
Greg Williams
VP, Reporting & Analysis
Greg manages all internal and external reporting and analyses. In this role, Greg spearheads the design, development, and delivery of MediaMath’s reporting infrastructure for its managed service offering while providing training for the reporting module of TerminalOne™.
Prior to MediaMath, Greg was most recently a Director of Advertiser Strategy at [x+1] with responsibilities of leading teams of online media buyers, account managers, and reporting analysts. Before focusing exclusively in online media, Greg’s background was in econometric data modeling and marketing strategy for Fortune 500 companies at The Nielsen Company (formerly VNU) and Accenture. Greg also has extensive experience with large-scale technology builds and system integrations.
Greg holds a BS in Industrial Engineering from Texas A&M University and an MBA at Fordham University.
Outside of work, Greg is an avid college football fan and ESPN GameDay groupie. Greg spends his Saturday’s in the fall glued to the top games each week, often times disagreeing with Lee Corso’s weekly picks.
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