Cannes is a celebration of creativity and innovation. As panels, presentations and awards ceremonies took place this week, social media was abuzz with the highlights, key themes and inspirational quotes. We’ve stacked up our Top 5 favorite tweets below and paired them with a POV from some of our key MediaMath spokespeople. We’d love to here your thoughts, in the comments or on Twitter, on what your favorite social media moments were at Cannes.
My fav quote of #cannes2016 “Data is the new creative muse” – @my10000days #PMCannes a great #moxiemakers mentality!
— erik hostetler (@ehostetler) June 23, 2016
“You can have lots of data and still be terrible at marketing, it’s about how you understand the data. Marketers are looking for the most help in making sense of the data, and that requires a mix of humans and machines.” — Joanna O’Connell, CMO, on MediaPost
Innovation does not come from a homogenous group of people. Well said @BradJakeman #OMDOASIS #Cannes2016
— Michael Shostak (@mshostak) June 23, 2016
“You have a bunch of processes that are scalable, such as buying broadcast TV, and then innovative programmatic methods that lead to far more precise and more efficient audience targeting. How do you keep your feet in both camps?How do you make innovative things scalable and scalable things innovative?” — Joe Zawadzki, CEO, on LiveRamp
#Cannes2016 P&G’s Pritchard: “we can make crap or craft” #likeagirl & #daddo show how far they’ve raised the bar. pic.twitter.com/DpXrdqeimX
— Mary Maddever (@maddasever) June 23, 2016
“Focus on what good advertising looks like. Don’t get caught up in the latest technology, approach, bright, shiny object. You’re a consumer, too—what types of advertising appeal to you? What is the visual, what is the message, how do you respond differently depending on channel and device? Apply this mindset to your customers, with the aim to delight them. Programmatic should be in support of these things.” — Joanna O’Connell, CMO, on CampaignAsia
“Mobile allows us to have a HUMAN relationship” – Kelly Fredrickson,BOA #PMCannes #Cannes2016
— Scott Smith (@scottsooner) June 23, 2016
“A lot of marketers are “doing mobile” — but as part of something else as opposed to making “everything else” a part of mobile. Approaching it this way means failing to do mobile with intent and purpose in a world that’s completely driven by mobile.” — Michael Weaver, Senior Director, Product Strategy, Growth Media, on iMediaConnection
“Raise the bar on creativity = the consumer deserve our very best creativity” says @ProcterGamble‘s #MarcPritchard #CannesLions #Cannes2016
— WGSN (@wgsn) June 23, 2016
“As companies grow—especially in the technology sector—it’s important for them to balance the need to maintain what’s been built with the need to encourage new ideas and innovations. Growth requires structure, process, and discipline to operate the business in a stable way, but also requires the organization to think creatively—even disruptively—about new problems that emerge.” — Ari Buchalter, President, Technology, on Fortune