Women’s soccer is hot right now.
Ticket sales have topped 1 million for the FIFA 2023 Women’s World Cup taking place in Australia and New Zealand from July 20th to August 20th, putting it on track to be the most attended standalone women’s sporting event in history. About two billion fans are expected to tune in from screens globally. It will be the first-ever dual-host Women’s World Cup and the largest-ever with 32 teams competing. Add to the popularity of women’s soccer the fact that global sports tourism is one of the fastest-growing sectors and a boon to commercial and economic growth in host cities. The market was valued at $587.87 billion in 2022 and is expected to expand at a compound annual growth rate of 17.5% from 2023 to 2030.
There are some unique characteristics of women’s soccer fans:
- 42% actively seek out information on the brands that sponsor the sport (Nielsen)
- 61% believe that sponsors gain the favorable attention of the audience (Nielsen)
- 56% of Women’s World Cup fans use social media, 39% order food and 35% drink alcohol while watching sports (GWI)
- 23% of U.S. female soccer fans are Hispanic, 47% hold a college degree and they enjoy an average household income of $80,362. (Gilted Soccer)
- 58% of Gen Zers identify as “superfans” or “supporters” of women’s soccer and 12% report that they prefer women’s soccer to men’s (Footballco)
Compared to Men’s World Cup fans, Women’s World Cup fans are more likely to watch official content and sports documentaries and purchase sports collectibles.
MediaMath’s Curated Markets help you get your ads in front of shoppers where they are.
MediaMath’s Curated Markets are designed to help you get your ads in front of Women’s World Cup fans wherever they plan to watch the matches.
Sports Marketplace
Ensure your ads get delivered in premium sports-related environments people know and trust, with geo-targeting to show relevant ads to audiences based on their location and the local sporting seasons currently happening.
Performance Marketplace
This marketplace offers turnkey, privileged access to premium content owners in quality environments optimized for direct response campaign performance. Plus, target MediaMath Audiences at no additional fee.
Download our regionalized FIFA 2023 Women’s World Cup collateral to get more statistics about the audiences that watch and tips for reaching them in the best environments.