For years, brands and publishers have not always been on the same page when it comes to their advertising, subscription and content monetization goals. Data around all of these areas have been siloed, and technology has been disparate, preventing a fully integrated view of customers that yields insights to power personalized experiences. This is especially concerning as privacy regulations abound and the final days of the third-party cookie draw nearer.
On an Advertising Week panel last week, MediaMath Chief Product Officer Anudit Vikram explored innovations around how both brands and publishers can use data, curation and technology to drive results together with MediaMath Co-Founder and CEO of PMCR Consulting Greg Williams, Audigent CEO Drew Stein and Butler/Till VP of Strategy & Partnerships Scott Ensign. By providing greater transparency, reporting and updated platform tools to run ad campaigns and action on insights with ease, MediaMath and its partners are working hard to help brands, agencies, publishers and tech partners get the performance they need.
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