As one of the fastest growing advertising channels in programmatic, video is the ‘big idea’ medium that engages consumers and encourages brand loyalty through creative personalised messages. A video can capture the emotion of its intended consumer with the right message at the right time, and make that brand more favourable in a moment. Because of this technology companies and publishers alike are looking to invest more in programmatic, specifically programmatic television. Just this week The Wall Street Journal published two stories on programmatic TV: The first focuses on Yahoo’s acquisition of BrightRoll, a video ad exchange. The second story, published today, tells of ESPN’s initial foray into selling ads through programmatic channels.
In a recent video interview with Vincent Flood of VAN, Managing Director of EMEA Dave Reed, shares insight into MediaMath’s video offering and how the ‘emotional connection moment’ can be tied-in seamlessly with advertising on other channels.
Watch the video below: