The ways in which companies use customer data and the laws surrounding its use are constantly evolving to provide greater protection for consumers and their data. However, it has also been revealed that when customers have trust in a brand to use their data well, they are open to providing more information.
Our Chief Privacy Officer, Fiona Campbell-Webster, recently sat down with Greg Kihlström from The Agile Brand to discuss the importance of consumer privacy in fostering stronger relations between platforms and customers.
Listen to the full podcast episode on The Agile Brand website here