Forward thinking marketers know the traditional marketing funnel doesn’t reflect the many phases, touch points, and decisions factor into today’s consumers’ path to purchase. The proliferation of digital touchpoints presents marketers with the ability to measure performance, and optimize their marketing against identifiable goals.
MediaMath empowers clients, brands and agencies alike, to reimagine performance with this goal-based marketing approach. MediaMath’s TerminalOne Marketing Operating System™ starts with the quantifiable marketing goals your business is looking to drive, from awareness to engagement to conversion to loyalty.
Advanced algorithms mine all the available data, both online and offline, to find the precise combinations of audiences, media, and messages that will best achieve those outcomes, and automatically execute the buying in real time, across all digital channels. As the market evolves and as your goals change the system adapts at the push of a button, giving you full control over your results.
In the same way that the consumer’s path to purchase can be visualized as a repeating cycle, MediaMath’s goal based marketing approach is best represented in the form of an infinite loop.