Our long-time, forward-thinking partner and client IBM was one of the first to run a campaign on SOURCE by MediaMath, launched one year ago this month. As IBM’s Head of Marketing Innovation and Programmatic Media Rich Brandolino recently told Beet.TV: “We decided to work together to figure out how we could reinvent the supply chain to be in all of our interests. Obviously IBM as an advertiser is looking at this, but all of our peers in the industry were looking at the same problem and we think this is a great opportunity for all of us to clean out a lot of the things that have accumulated in the supply chain for programmatic media over the course of the last 10 years, some of it intentionally…some of it unintended.” Hear more of what Rich had to say about our partnership here and see the results of IBM’s SOURCE campaign in the case study below.
