Mike Lamb, President, Commercial talks about what sets MediaMath apart from its competitors, including the company’s commitment to the demand-side and to true outcomes for marketers.
“We have built a system and a business on the proposition that marketing can and should be accountable to true business outcomes, not to marketing outcomes — cost per click, cost per thousand — but to true business outcomes.”
Press play to learn more!
2 comments
paul
May 4, 2016 at 5:07 am
Great insight, competition is about differentiating yourself in the eyes of the customer, about adding value through a mix of activities different from those used by competitors.
Lauren Fritsky
May 4, 2016 at 1:14 pm
Glad you enjoyed the video, thanks for watching!
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