Joe Zawadzki, Chief Executive Officer and Mike Lamb, President, Commercial sheds light on the importance of empowering marketers through MediaMath’s educational arm — the New Marketing Institute (NMI).
“The way that we are going to show people that you can re-imagine performance and that marketing has been re-engineered is by getting the training stood up such that people are, at least, speaking the same language and all having the baseline level of understanding,” Zawadzki said.