The industry is in a transition period from its historic focus on second-price auctions, in which the highest bidder pays $0.01 more than the second highest bid or any floor set by the publisher, to first-price auctions, in which the winner pays precisely the amount that he or she bid. This is important for the buy side as it affects bidding strategy, but is ultimately a win for bringing more transparency to auction dynamics.
Learn all about first-price auctions and how to buy side can prepare to capitalize on this shift to drive better outcomes in media buying.
Download Whitepaper
Thank You!
An email has been sent to you withfurther instructions.