In the latest episode of Programmatic Untangled, MediaMath’s Michael Weaver, VP of Channel Solutions at MediaMath, breaks down all things mobile. Michael’s two decades of experience in digital marketing give him a unique perspective on how the industry has continued to innovate as new technologies and consumer behaviors come into the mix. In this podcast, we explore the challenge inherent in an environment where technology, devices and delivery platforms are ever evolving.
In this episode, Michael shines light on the following:
- Defining mobile: is it a channel, a format, or a device?
- How mobile and video are merging together
- The three ways marketers measure location in relation to mobile
- How to navigate these continually evolving technologies
Listen now to find out what Michael thinks absolutely will not work when it comes to marketing. Hint: it involves the words “creepy” and “intrusive.”