The 2022 FIFA World Cup and the holidays overlap this year, with the sporting event scheduled to air globally from Qatar between Nov. 20th and Dec. 18th. Up to 5 billion viewers are expected to tune in to the event.
While 77% of consumers plan to cut back on holiday spending this year, the World Cup happening in conjunction with big sales days like Black Friday and Cyber Monday means advertisers could see increased purchases in categories like food and drink, streaming subscriptions, TVs, football kits and merchandise and travel to Qatar. This also means there could be high demand for holiday ad space that could push up media costs.
Having the right full-funnel, omnichannel advertising strategy in place will be paramount to capturing consumer attention during both the World Cup and the holidays. MediaMath is your go-to partner to reach the right high-value users with high-quality media at scale.
Download our 2022 World Cup Campaign Guide to learn how to execute a winning campaign strategy with MediaMath.
In our guide, you’ll find:
- Ways to reach your ideal prospects and re-engage your best customers using MediaMath’s audience and contextual suite of targeting solutions in partnership with Oracle, Eyeota and Lotame
- Information on MediaMath Marketplaces with curated inventory that reaches key World Cup audiences, such as gambling, alcohol, performance, brand engagement and viewability
- Tips for executing a full-funnel approach across DOOH, CTV, native, social display and more using our transparent supply ecosystem
Get the 2022 World Cup Campaign Guide here and, if you’re a current client, reach out to your MediaMath account manager to start planning your strategy today.