As of June 29, 2023
This cookie notice (“Notice“) describes how MediaMath processes uses cookies to collect information on or through our website at www.mediamath.com (the “Website”). It also provides additional detail about the choices and rights that website users (“users“, “you“, “your“) have regarding how we collect and process your information. To find out more about our approach to privacy, please read our Privacy Policy.
In this Notice, we use the terms “MediaMath“, “our“, “us” and “we” to refer to MediaMath Inc. and our affiliates.
What are cookies?
Cookies and similar tracking technologies, such as tags, scripts and pixels, are small pieces of code (“cookies”) that are stored on a device (computer, mobile phone, tablet etc) and which improve website functionality by remembering information about a user’s visit to the website. These are stored on your device with your consent when you accept our cookie banner, amend your preferences, or continue to use our Website.
Cookies are used to collect information, where available, about your device, your IP address, operating system and browser type and how you have interacted with our websites. We use them to remember your preferences and settings, analyze trends, administer the Website, track your interaction with the Website and to gather information about our Website users more generally
You can find more information about cookies at https://www.youronlinechoices.com/.
Use of cookies and similar tracking technologies on the Website
This Website uses cookies, placed by MediaMath and our affiliates, partners, and other third-party service providers (e.g., video providers and email service providers). Partner and third-party service providers may send us reports
We also partner with one or more third-party ad network partners to either display advertising on our Website or to manage our advertising on other websites. Our ad network partners use cookies, pixels, and other ad-targeting technologies to collect information about your activities on our Website to provide you with targeted advertising based upon your interests. You may opt out of interest-based advertising and deactivate the use of third party advertising cookies, by using the Network Advertising Initiative opt-out tool or the European Interactive Digital Advertising Alliance (EDAA) opt-out tool. Please note that you will still see ads if you opt out, but these ads will be less c relevant to you.
Additionally, some of our third-party service providers may use Flash cookies to collect and store information for purposes similar to the above. To learn more about how to manage and disable Flash cookies please see below.
We list below the types of cookies and their duration periods that are set by us or that we allow our partners and service providers to set for the purposes described above. Please note that our partners and service providers may call other third parties, which may result in additional cookies and scripts appearing on the Website. We do not control these third parties, and you should refer to the privacy statements of our partners and service providers listed below to find out how they use cookies and scripts on the Website.
Cookies set via the Website
| Type of cookie | Who serves them | Duration Period (Days) | How to block them |
| Strictly Necessary Cookies These cookies are required to provide you with services available through this Website. They include, for example, cookies that enable you to log into secure areas of our website. We do not ask for consent to place strictly necessary cookies. |
MediaMath | 30 – 1825 | You may disable these cookies via your browser settings as described below. However, doing so may cause elements of our website to not function as intended. |
| Functionality Cookies These cookies allow us to do such things as deliver content, offer social media features, and remember choices you have made so as to provide a more personalized and enhanced user experience. We ask for your consent to place functionality cookies. |
Akamai MediaMath Vimeo |
7 – 286 88 – 687 1 – 716 30 – 1825 730 770 |
You may disable these cookies via your browser settings as described below. However, doing so may cause certain elements of our website to not function as intended. |
| Advertising Cookies These cookies are used as part of delivering advertising to your browser or mobile device on our website and elsewhere. They perform functions like preventing the same advertisements from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests. We ask for your consent to place advertising cookies. |
AppNexus Bluekai Bombora Demdex Exelate Eyeota Iponweb Lijit LiveRamp LotaMe MediaMath Taboola Throtle Turn Yahoo |
15 – 90 180 14 – 365 55 – 180 3650 163 88 – 687 730 365 – 399 28 – 652 60 – 365 270 – 348 30 – 1825 365 200 180 1 – 365 |
You may disable these cookies via your browser settings as described below. |
| Analytics Cookies These cookies help us understand how our visitors use our Website by and are used in analyzing trends, administering the Website, tracking a visitor’s movements around the Website and to gather information about our Website visitors as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. We ask for your consent to place analytics cookies. |
BrightFunnel Coremetrics HubSpot |
281 5396 624 – 729 |
You may disable these cookies via your browser settings as described below. |
| Flash Cookies Some of our third-party service providers use Flash cookies to collect and store information to better provide you with content. We ask for your consent to place flash cookies. |
Adobe | 55 – 180 | Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies, click here. |
Below is a list of MediaMath cookies that are placed onto user’s devices while visiting our site.
MediaMath cookies
| Cookie Name | How to disable them |
| UUID These cookies are used as part of delivering advertising to your browser or mobile device on our website and elsewhere. They perform functions like preventing the same advertisements from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests. |
You may disable these cookies via your browser settings as described below. |
| mt_misc These cookies are used to identify if the browser has been flagged as a bot using MediaMath proprietary technology. |
You may disable these cookies via your browser settings as described below. |
| mt_mop This is the list of exchanges that the user’s browser has been synced to, which also provides when the browser has been synced. MediaMath uses this to prevent over syncing and does not sync to exchanges that are placed onto this list including exchanges that are dated under a week old. |
You may disable these cookies via your browser settings as described below. |
| Opt out This cookie is set if the browser is opted out from targeted advertising. This will limit the data that MediaMath collects from the browser and prevent targeting the browser with targeted ads that are based on interests to your browsers or devices. When opt out cookies are added, all other Mediamath cookies are eliminated. |
You may disable these cookies via your browser settings as described below. |
How to reject cookies
When you first visit our Website, you will be presented with a banner which offers you a choice about whether to accept or reject cookies of different types, which the exception of those cookies which are strictly necessary for use of the Website. You may also block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. You can find information on how to manage cookie settings on certain browsers by following the following links:
- Cookie settings in Chrome
- Cookie settings in Firefox
- Cookie settings in Internet Explorer
- Cookie settings in Safari
To find out more about using your browser settings to control cookies, please visit http://www.allaboutcookies.org/
As noted above, cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies click here. To learn about how to disable Flash cookies click here.
Please note that if you block or limit cookies, you may not be able to use all of the features of the Website.
Notice Updates
We may change this Notice from time to time. When we change our Notice, we will publish the updated version on our Website. Please check this Notice regularly. Subject to applicable law, all changes will take effect as soon as we publish the new Notice.