It's Time To Make Marketing That

IBM and MediaMath are putting the customer back at the heart of marketing by creating an open, extensible, AI-powered approach—and they invite you to join them.


IBM and MediaMath are Shaping the Future of Marketing.

Marketing has come a long way but is still struggling with siloed data and disparate, incomplete technology stacks that lead to an, at best, annoyed and, at worst, disengaged consumer base. IBM and MediaMath invite the whole ecosystem to join them in developing integrated, extensible and AI-optimized technology that enables 1:1 communications at scale across all touchpoints, all data inputs and all outcomes.

Access exclusive news, innovations and thought-leadership. We're changing an industry and need your help!


This partnership touches all areas of marketing, from the trader to the trade pub reporter, to deliver five key benefits:

Marketing driven by AI as opposed to simply machine learning

Integrated technology across owned and paid media

Improving the infrastructure of digital advertising

A healthy ecosystem serving the interest of marketers

Delighting the end consumer with better experiences

Upcoming Events

IBM THINK 2019, San Francisco, CA


February 12 – 15, 2019, San Francisco, CA
IBM Think is the premier industry conference for today’s leading-edge technologies, and for the people who create and use them.

Marketing and Commerce keynote: The next generation of customer experience

with Mark Simpson, Ann-Marie Darrough, Jay Henderson, Kuntal Maya Goradia (IBM).

Monday February 11, 2019 @ 3:00 PM
The Westin St Francis

This is the beginning of something new. We're excited to share the next evolution of IBM Watson Marketing and Commerce that's built for you — the stewards of customer experience. Join VP of Offering Management Mark Simpson as we unveil how our next chapter in the AI revolution will empower you to deliver happiness, create customer loyalty, and drive business growth more than ever before.

AI-Powered Digital Advertising

with Chris Gannett (MediaMath) and Ravi Shah (IBM).

Tuesday February 12, 2019 @ 11:15 AM
The Westin St. Francis, Level 2 - California West

In this session, IBM Watson Marketing and MediaMath will showcase how we are bringing the worlds of marketers and advertisers together to better enable CMOs and their teams to deliver greater end-to-end customer experiences with AI-powered solutions. You will learn how our personalization, customer journey and analytics solutions are uniting with an industry-leading demand side platform and data management platform to provide you with the right tools to optimize your ad spend and current technology investments.

Restoring Trust in Advertising with Blockchain

with Bill Wise (Mediaocean), Chytanya Rangaiah (IBM), Gail Horwood (Kellogg)

Wednesday February 13, 2019 @ 2:30 PM
InterContinental Hotel, Third Floor | Grand Ballroom A

The proliferation of intermediaries is producing supply chain opacity and making it difficult for advertisers to identify exactly how much of their spending is going towards their "working media.” According to the World Federation of Advertisers (WFA), many of those dollars are going to click fraud in programmatic ad buying, which is predicted to cost advertisers and their industry partners more than $50 billion by 2025. But the days of giving digital a pass are over, because the time to act is now. Mediaocean, Unilever, Kimberly-Clark, Pfizer, Kellogg and IBM are collaborating on a Blockchain-enabled advertising network to improve transparency, fight fraud and get make-goods done more quickly. Join this panel to learn more.

Optimize Media Bidding and Customer Identity Match Rates with AI-Powered AdTech

with Ravi Shah (IBM), Heather Blank (MediaMath)

Thursday February 14, 2019 @ 1:30 PM
Westin St. Francis, Mezzanine Level | Georgian

Join this informative session where we will showcase the next generation of AI-powered media bidding and customer identity matching powered by IBM Watson Marketing and MediaMath.

To find out more about how IBM helps integrate digital advertising into your marketing strategy, please click here.


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