10/12/21: London: MediaMath has announced several new appointments to its Global and European Ecosystem and Client Success leadership teams with Carl Millikin joining as Vice President, Global Trading and Client Performance, Frederic Lutt as Vice President, Growth and William Jones as Vice President, Partnerships EMEA and APAC.  Lauren Bigland has also joined the Global Marketing team, as Marketing Director EMEA and APAC.

“We are delighted to welcome Carl, Frederic, William and Lauren to the MediaMath team,” said Eleni Nicholas, Chief Client Officer, MediaMath. ‘Their combined expertise will be an asset as we continue to expand our efforts to deliver scale and flexibility via our future-proofed enterprise platform and support the business growth of our brand and agency partners across the globe.”

Laurent Cordier, Chief Partnerships Officer added “These strong additions to our EMEA team will accelerate our work to deliver outcomes for marketers and publishers across EMEA, bolstering our efforts to modernize the technical and commercial connections throughout the digital advertising supply chain.”

Carl Millkin, Vice President Global Trading and Client Performance

Carl Millikin is a SAAS expert with an impeccable track record. Over the last nine years he has held senior leadership positions in client-facing roles at The Trade Desk, Radium One and Videology, driving through complex business transformation at scale. His role will be to lead MediaMath’s trading and client performance teams worldwide.

Frederic Lutt, Vice President Growth

Frederic Lutt joins the team having spent over ten years at Google as Senior Head of Sales for Google’s Marketing Platform, where he was responsible for acquiring, renewing and servicing top Google clients in the Finance, Services and Auto verticals. His extensive experience will be leveraged by MediaMath to ensure deeper relationships at a client level.

William Jones, Vice President Partnerships, EMEA & APAC

In 2019 MediaMath launched their SOURCE ecosystem, heralding a new era of transparency into the programmatic supply chain. Formerly Head of Business Development CTV/OTT at Magnite, the appointment of William Jones as VP Partnerships underlines the commitment to a transparent, high quality supply chain across all mediums, including CTV.

MediaMath also announced additions to its global marketing team with the appointment of Lauren Bigland, Marketing Director, EMEA & APAC. Lauren previously led global marketing out of the UK for adtech companies S4M and LoopMe and is a recipient of The Drum’s 50 under 30. She will be responsible for driving MediaMath’s industry marketing in EMEA and APAC, with a key focus on customer communications and client growth.

“We are delighted to welcome Carl, Frederic, William and Lauren to the MediaMath team,” said Eleni Nicholas, Chief Client Officer, MediaMath. ‘Their combined expertise will be an asset as we continue to expand our efforts to deliver scale and flexibility via our future-proofed enterprise platform and support the business growth of our brand and agency partners across the globe.”

Laurent Cordier, Chief Partnerships Officer added “These strong additions to our EMEA team will accelerate our work to deliver outcomes for marketers and publishers across EMEA, bolstering our efforts to modernize the technical and commercial connections throughout the digital advertising supply chain.”

About Mediamath

MediaMath is the demand-side platform that offers the most powerful off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen, making it  possible for the world’s leading advertisers and their agency partners to deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use our enterprise software every day to launch, analyze, and optimize their digital advertising campaigns across display, native, mobile, video, audio, digital out of home, and advanced TV formats. Founded in 2007 as a pioneer in “programmatic” advertising, MediaMath is recognized as a Leader in the Gartner 2020 Magic Quadrant for Ad Tech and has won Best Account Support by a Technology Company for two years in a row in the AdExchanger Awards.

MediaMath is leading an industry-wide effort to create a 100% accountable, addressable and aligned supply chain through SOURCE ecosystem. SOURCE by MediaMath is a technical and commercial framework for agencies, brands, tech companies, and content owners designed to provide long-term sustainable solutions for a clean digital media supply chain with brand-safe, viewable inventory. To learn more about how MediaMath helps innovative marketers delight their customers and drive real business outcomes, follow us at @mediamath or visit www.mediamath.com.